It's true: the First Floor Shop isn't on the First Floor at all. It's run by a company with offices on the Ground Floor of an old building in Wellington, New Zealand.

When we're not messing with couriers' minds, we're making magazines: First Floor Publishing Ltd produces Manual, New Zealand's leading skateboarding and snowboarding title; and the innovative Spoke, a quarterly mountain biking journal for people who love to ride.

In the First Floor Shop you'll find t-shirts and hoodies featuring prints by our favourite artists, cool books, DVDs, and - of course - magazines. We'll be adding new stuff all the time, along with special limited-edition goodies that you'll have to be quick to get your paws on.

Our aim when setting up First Floor Publishing was to make beautifully designed, high-quality magazines that feature the best photography and writing New Zealand had to offer. We carry these values through to the First Floor Shop: we only stock items that we'd want to buy, and are proud to support local artists and designers.

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